INSSAEI

Old Icelandic for intuition.

Created for the headquarters of Krinkels in collaboration with Paul de Ruiter Architects, INSSAEI transforms the story of a company into something you can walk across.

Each growth ring represents a year in Krinkels' existence. Together, they form a living timeline of ambition, setbacks, achievements and renewal.

Because growth is never a straight line. It expands, season after season, shaped by challenges, decisions and the people who leave their mark along the way.

Named after the Old Icelandic word for intuition, INSSAEI is a reminder that the most meaningful creations do not emerge from calculations alone. They begin with the courage to trust what cannot yet be explained.

Growth made visible.
Ring by ring.
Year by year.

Vakwerk Awards, category & overall winner, NL 2020 · WFB Design Awards, Best Stair & Best Commercial Floor, USA 2020 · CFJ Awards, Best International, UK 2021

Photographs

INSSAEI · Krinkels HQ, Breda